Pantone describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet-red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

Very Peri helps us embrace a daring curiosity and carefree confidence that bring our creative spirit to life. As we come out of an intense period of isolation, our lives are merging in new ways, both physically and digitally. It has opened up a virtual world where we can explore the greater colour possibilities. PANTONE 17-3938 Very Peri displays the combination of contemporary life and how colour trends in our digital realm manifests in the physical world and vice versa.

“It’s unusual to refer to blue as ‘happy,’ but when you add that red element to it, that’s exactly what happened,” said Eiseman, speaking to Time Magazine. “We felt it was so important to put together a colour that encapsulated the feeling of newness.”

Several articles have mentioned how no one knew what Pantone was when they first brought out “colour of the year” and it is now relied on by everyone in the design industry.

Comment below and let us know what you think of this year’s new Pantone colour.