Créma Pop-Up at 99 Juta
We are ecstatic to announce that for the whole of March and February, Créma Design will be displaying a pop-up showroom at 99 Juta Street, in Braamfonetein, Johannesburg. The official party for the party takes place on the 7th of March, running from 6pm until after 9pm. There will be drinks, snacks and a live hip-hop infused, gender and genre blending performance from local performer Mx Blouse. This is an essential stop off for your First Thursday experience – trust.
For us, this will be an opportunity to showcase yet unseen lighting designs by acclaimed British designer Tom Dixon whose current love affair with black is both rigorous and timeless – even a little fetishistic.
Drawing viewers out of the light and into the shadows, this nuanced altar of black design pieces from lacquered and glossy to honed and perforated is destined to titillate. This seductive line up will include Dixon’s Melt and Cut Pendants as well as ‘Copper Shades’ in a new black finish – with Boom and Bell table lamps all arranged and displayed in trailblazing curatorial style.
Visitors can expect a Salone del Mobile calibre installation that takes Art Deco minimalism and spikes it with a modern Eastern aesthetic. This dark and dramatic cast will be presented against a backdrop of graphic marbleized monochromatic wallpaper, and a showstopper architectural staircase.
Besides evocative lighting displays there will also be a curated exhibit of other desirable lighting and furniture pieces, inspired by Dixon’s insatiable bent for black – these will be pulled from a number of leading brands within our catalogue including Muuto, Diesel, &Tradition, Lee Broom, HAY, Gubi and FLOS.