There were so many amazing new products released in Milan this year, trying to put them all into one newsletter the way we normally do is just impossible. So this year we are going to showcase a handful from each of our brands, over the next couple of months.

Lee Broom is a brand that took some of the biggest strides this year.  From starting the crystal Decanter Light craze a few years back with just a handful of pieces, Lee Broom as grown to offer an astoundingly gorgeous and refined collection of pieces. We especially love his lighting pieces which ooze class with a very cutting edge.

We will most certainly be ordering these new pieces for our new showroom.

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&Tradition is a furniture and lighting brand that prides itself on the key Scandinavian design principles; “Craft meets art. Function meets form. Material meets potential.”

The brand holds quality to a high standard, manufacturing Danish classics from the 20s, 40s and 70s by design masters Arne Jacobsen and Vernon Panton. The &Tradition design team also includes icons of tomorrow such as Jaime Hayon and Space Copenhagen. Production methods challenge convention, rethinking material use and manufacturing techniques. Nature is respected as it provides raw materials that sustains the brand’s unique designs which are made to last.

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Here at CRÉMA we never fail to be impressed by GUBI. These treasure hunters of furniture design have a very simple philosophy, “great design should have a story to tell and be able to blur the lines of time, and that a bit of courage and risk-taking can carry you far in the design world.”

This design philosophy has steered GUBI’s designs over a 50 year history acting as a marker of what it takes to create a brand that celebrates the luxury of living life.

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We would like to introduce Bosa, the internationally known Venetian ceramics workshop, which has been creating completely handmade objects and pieces of furniture since 1976.  Bosa creates functional objects and works of art and design in collaboration with designers and businesses. Bosa products are known for their exclusive colours and finishings, such as precious metals and enamels, the fruit of the company’s natural and constant propensity towards experimentation and research.

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By now you are back from the beach ready for the year ahead. We thought we would start the year by introducing some lighting by Foscarini.  One of Italy’s finest lighting manufacturers, Foscarini are treasure hunters who work with the best designers they can find – and then source the most skilled manufacturer for that particular material to deliver the very best product possible to you.

Foscarini focuses on developing new products but chooses to only put into production those that express new ideas.  This is why Foscarini lamps are so innovative yet built to weather the whim of trends and become true classics.

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Like you, we are a little design obsessed – we can never have enough. And with so many beautiful pieces to choose from, curating our showroom is a real challenge; something one tackles slowly but surely.

Below are some of the new pieces that have arrived over the last weeks. We have added more Tom Dixon and Foscarini lighting especially. Plus two lovely lounge chairs.  [read more]

Crema is excited to announce we are now open in the heart of Johannesburg – 17 4th Avenue Parkhurst.

Filled with the likes of Tom Dixon, Lee Broom, Hay, Muuto, Foscarini and Nanimarquina, Crema Johannesburg showcases a collection of the worlds best luxury furniture and lighting.

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As we have settled into our showroom in Woodstock, we welcome new products into our space. The newest addition being the 70/70 Table by Muuto.

The design of the table in minimalistic yet when you take a closer look, it reveals careful detailing that add to the character of the table. With cast aluminium frames and a plywood table top with linoleum, this table is used in all environments; home, office or public setting.

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Our big move from Greenpoint to our own space in Woodstock is finally complete; we look forward to welcoming you.  Thanks to Chris van Niekerk of The Fold Architects for all his hard work.

The new showroom concept is a gallery space.  Nothing is allowed on the walls, or even against them.  We’ve steered clear of room settings and placed one or two pieces per plinth at varying heights in four strict rows to give the space structure and make the product feel like art on display.  The Fold Architecture, headed up by Chris van Niekerk custom designed pretty much everything, down to the door handles and desks.  The space was very much a warehouse, which was then clad in dry walling to give it a super-slick finish while the original cast cement concrete floor industrialises the look. We are so happy with the result.

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Lee Broom is one of the UK’s leading product and interior designers. Lee founded his own label five years ago where he designs, manufactures and retails his own collections.

The importance of the manufacturing process is integral to Broom’s philosophy.  As a supporter of British manufacturing techniques, Broom works closely with specialist traditional craftsman from the initial concept to final production runs.

In his career, he has launched numerous furniture and lighting collections, designed over 40 retail, restaurant and bar interiors and has won more than 20 awards. His meteoric rise has seen him dubbed “the pin up of British manufacturing” by The Times.