Here at CRÉMA we never fail to be impressed by GUBI. These treasure hunters of furniture design have a very simple philosophy, “great design should have a story to tell and be able to blur the lines of time, and that a bit of courage and risk-taking can carry you far in the design world.”
This design philosophy has steered GUBI’s designs over a 50 year history acting as a marker of what it takes to create a brand that celebrates the luxury of living life.
1965 Pendant/A1965 Pendant
TS Coffee Table Square
Gravity Table Lamp
GMG Chaise Longue
Multi-Lite Floor Lamp
9464 Wall Lamp
GT Lounge Chair
We would like to introduce Bosa, the internationally known Venetian ceramics workshop, which has been creating completely handmade objects and pieces of furniture since 1976. Bosa creates functional objects and works of art and design in collaboration with designers and businesses. Bosa products are known for their exclusive colours and finishings, such as precious metals and enamels, the fruit of the company’s natural and constant propensity towards experimentation and research.
By now you are back from the beach ready for the year ahead. We thought we would start the year by introducing some lighting by Foscarini. One of Italy’s finest lighting manufacturers, Foscarini are treasure hunters who work with the best designers they can find – and then source the most skilled manufacturer for that particular material to deliver the very best product possible to you.
Foscarini focuses on developing new products but chooses to only put into production those that express new ideas. This is why Foscarini lamps are so innovative yet built to weather the whim of trends and become true classics.
See their featured designs below – we love the simplicity of the Satellight. The Filo also deserves special mention as it won a lighting design award in Milan last year.
Like you, we are a little design obsessed – we can never have enough. And with so many beautiful pieces to choose from, curating our showroom is a real challenge; something one tackles slowly but surely.
Melt Table Lamp from Tom Dixon
Stone Table Lamp from Tom Dixon
Caiigo from Foscarini
Tartan from Foscarini
Metal Glass from Foscarini Diesel
Birdie Floor Lamp from Foscarini
Cité Lounge Chair from Vitra
Balloon Table Lamp from Brokis
Ray Lounge Chair from HAY
BL2 Table Lamp from GUBI
The new year at CRÉMA welcomes new products into both our Cape Town and Johannesburg showrooms – here are a few of our favourites.
We look forward to giving you a tour upon your visit!
Spider Ceiling Light from Serge Mouille
Offcut Stool from Tom Dixon
Outline Sofa from Muuto
Crema is excited to announce we are now open in the heart of Johannesburg – 17 4th Avenue Parkhurst.
Filled with the likes of Tom Dixon, Lee Broom, Hay, Muuto, Foscarini and Nanimarquina, Crema Johannesburg showcases a collection of the worlds best luxury furniture and lighting.
As we have settled into our showroom in Woodstock, we welcome new products into our space. The newest addition being the 70/70 Table by Muuto.
The design of the table in minimalistic yet when you take a closer look, it reveals careful detailing that add to the character of the table. With cast aluminium frames and a plywood table top with linoleum, this table is used in all environments; home, office or public setting.
Our big move from Greenpoint to our own space in Woodstock is finally complete; we look forward to welcoming you. Thanks to Chris van Niekerk of The Fold Architecture for all his hard work.
The new showroom concept is a gallery space. Nothing is allowed on the walls, or even against them. We’ve steered clear of room settings and placed one or two pieces per plinth at varying heights in four strict rows to give the space structure and make the product feel like art on display. The Fold Architecture, headed up by Chris van Niekerk custom designed pretty much everything, down to the door handles and desks. The space was very much a warehouse, which was then clad in dry walling to give it a super-slick finish while the original cast cement concrete floor industrialises the look. We are so happy with the result.
“This is one showroom in which design lovers will feel right at home.” – House and Leisure.
When our clients visit the showroom it should feel like they could be abroad. Because we import on order, the prices change with the exchange rate. So the visitor is given an iPad to scan the QR codes associated with each product (displayed on each plinth). This takes them to a dynamic page on our website with further information including pricing, finishes, alternative dimensions and similar products.
“Have you seen the new Créma showroom? If not, you’re in for a proper treat.” – Elle Decoration
Créma was founded on the principle of carrying the very best brands in the world. The “creme” on top, so to speak. When Craig took over, the anchor brands were already in place. Through visits to the Milan Furniture Fair and clients requests for product, we are constantly introduced to new brands, some of which we have added to the collection.
“Fans of high-end decor need to visit the new Créma showroom in Cape Town’s trendy Woodstock.” – Visi Magazine
In terms of product, we plan to constantly change and refine our collection. We’re happy to sell off the floor making space for the display of the latest designs. We would also like to add more furniture and lighting – we do need to grow into our new space.
Along with the purchase of the showroom came a rather useful house which we have we have turned into a studio for the talented Frank Nash of Frank Nash Photography as well as the extraordinary Crystal Birch, a freelance stylist, art director and designer. We are so excited about our creative hub and would love for all our designers to bring their clients to our meeting space for coffee and a leisurely look at all our products.
Lee Broom is one of the UK’s leading product and interior designers. Lee founded his own label five years ago where he designs, manufactures and retails his own collections.
The importance of the manufacturing process is integral to Broom’s philosophy. As a supporter of British manufacturing techniques, Broom works closely with specialist traditional craftsman from the initial concept to final production runs.
In his career, he has launched numerous furniture and lighting collections, designed over 40 retail, restaurant and bar interiors and has won more than 20 awards. His meteoric rise has seen him dubbed “the pin up of British manufacturing” by The Times.
The Caddy mobile storage unit is flexible, robust, practical and built to last. Taking inspiration from aircraft trolleys Architect and Designer, Christoph Ingenhoven, has created a revolutionary product for basic configurations Standard, Media and Catering can be individualised to meet specific needs. For instance, Caddy can be configured with electrical wiring as a compact standing workstation on wheels, equipped with a projector for conferences and presentations, or customised with handy interior fittings for catering purposes.
Crema will be utilising the caddy as a home for the Fabric swatches that are on offer from Vitra, demonstrating the Caddy’s versatility to blend into any context and or enviroment.